Project Healthy Minds Announces Largest In-Person World Mental Health Day Event in New York City on October 10, 2022

Project Healthy Minds Announces Largest In-Person World Mental Health Day Event in New York City on October 10, 2022


Project Healthy Minds, a new Gen Z/millennial mental health tech nonprofit, is creating a one-of-a-kind event designed to tackle mental health stigma on World Mental Health Day ( 10/10/22) at New York’s iconic Hudson Yards. The day of programming includes SoulCycle charity rides, a meditative Equinox Hotel sound bath experience, fireside chats with leading New York cultural and business leaders, a public art exhibit, a film screening, retail discount campaigns, etc.

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Motivated by the 615 million people worldwide living with a mental health condition and the call to action from the United States Surgeon General in his recent landmark youth mental health advisory for community organizations to educating the public about mental health, Project Healthy Minds was driven to reinvent mental health programming in a whole new way.

Project Healthy Minds and Related Companies will partner through 2022 and beyond to support mental health awareness and advance access to mental health resources.

“At a time marked by unprecedented isolation and loneliness, I can’t imagine a more urgent time for a community to engage in collective action on mental health. This year, Project Healthy Minds is “taking over” Hudson Yards for World Mental Health Day – bringing together cultural and business leaders, residents who live there, employees who work there and tourists who shop there – to destigmatize mental health in one day. long series of events,” said Philippe Schermer, Founder and CEO of Project Healthy Minds. “Look at all the other major social issues and you have a cultural event that celebrates progress on this topic – Pride for LGBTQ+ rights, Broadway Cares for the fight against HIV/AIDS, Race for the Cure to fight breast cancer. For years, New York City has missed a landmark event that organizes the community for mental health. Those days are over. It’s the start of a new era, led by Project Healthy Minds.

Healthy Minds Project World Mental Health Day

Hudson Yards Takeover Calendar of Events (10/10/22)

7:30 a.m.

SoulCycle Charity Ride in the Public Square and Gardens of Hudson Yards with Sam Y. Registration is available here.

7:30 a.m.

Sound Bath meditation at the Equinox hotel with Franck Raharinosy and Viktoryia Kukandzina.

8:30 am

Hudson Yards Public Square and Gardens SoulCycle Charity Ride with Victoria Brown. Registration is available here.

2:00 p.m.

Chat by the fire with Yolanda Hadid, health and wellness advocate, television personality, model, author of “Believe Me”, mother of Gigi, Bella and Anwar and Oma to Khai. Located on level 4 of The Shops at Hudson Yards. Registration is available here.

2:00 p.m.

Charity Pickleball Matches with CityPickle outdoors in the Public Square and Hudson Yards Gardens.

3:30 p.m.

Chat by the fire with Andy Dunnco-founder of Bonobos and author of “Burn Rate: Launching a Startup and Losing My Mind” and Alex Liberman, co-founder of Morning Brew and host of “Founder’s Journal” and “Imposters.” Moderated by Nora Ali, media entrepreneur and host of Morning Brew’s “Business Casual” podcast. Located on level 4 of The Shops at Hudson Yards. Registration is available here.

5:00 p.m.

Projection of Project Cannonsa breathtaking documentary imagined by MacArthur Grant Recipient and founder of the Young People’s Chorus, Francisco J. Nunez, uses music, dance and film to celebrate the creative resilience of children throughout the COVID-19 pandemic. The screening will take place on the big screen at Backyard at Hudson Yards in the public plaza and gardens and will be followed by a Q&A with Núñez and Christina Maxwell, director of related companies. No registration is required.

Throughout the day, a percentage of sales from select Hudson Yards businesses will be donated to World Mental Health Day. Supporters include Cremieux, Equinox Hotels, Hudson Yards Grill, Peak, Rudsak, Shake Shack, SoulCycle, Sweetgreen, and more.

“It’s an honor to partner with Project Healthy Minds to introduce this incredible platform to our colleagues and neighbors, provide resources, and help de-stigmatize mental health,” said Stacey Feder, Director of Marketing, Hudson Yards at Related Companies. “This collaboration between Project Healthy Minds at Hudson Yards provides an unprecedented educational platform to showcase events, gatherings and discussions about the important challenges facing us as individuals and our society as a whole. This Monday marks the biggest gathering for World Mental Health Day at Hudson Yards, but we’re excited for the future as this collaboration will continue for years to come.

To learn more about Project Healthy Minds, visit or follow them on Instagram at @projecthealthyminds and Twitter at @projhealthymin.


Project Healthy Minds is a millennial-led nonprofit startup focused on solving one of the defining issues of our generation: the growing mental health crisis. Project Healthy Minds is building the world’s first digital mental health marketplace to democratize access to life-changing services, partners with public figures to de-stigmatize mental health, and creates the first national standards for businesses to better supporting employee mental health.


Related Companies is a global real estate and lifestyle company defined by innovation and the largest privately held real estate company in the United States. Formed 50 years ago, Related is one of the largest private owners and conservators of affordable housing in the United States and a fully integrated and highly diversified industry leader with experience in virtually every aspect of development, acquisition, management, finance, marketing and sales. Based in New York, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, West Palm Beach, Miami, Washington, DC, Abu Dhabi and London, and has a team of approximately 4,000 professionals. With over $60 billion in assets owned or under development, including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side, The Square in downtown West Palm Beach, The Grand LA and Santa Clara in California and The 78 in Chicago. Related was named to Fast Company magazine’s 50 Most Innovative Companies in the World list. For more information about Related, visit

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CONTACT: Superjuice on behalf of Project Healthy Minds: Courtney Muller,




SOURCE: Healthy Minds Project

Copyright BusinessWire 2022.

PUBLISHED: 06/10/2022 17:16 / DISK: 06/10/2022 17:17

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