Roche showcases its commitment to advancing innovation in the region at the Innovation Forum

Roche showcases its commitment to advancing innovation in the region at the Innovation Forum

  • The 2022 edition of the Innovation Forum brought together senior leaders and decision-makers from the Dubai Health Authority and the healthcare industry to discuss key trends and developments in innovation to strengthen healthcare ecosystems
  • Forum Inaugurated in partnership with the Embassy of Switzerland in the United Arab Emirates and Bahrain and Roche Diagnostics Middle East FZCO
  • Roche celebrated 125 years of history and science and 10 years of direct presence in the Middle East alongside the Embassy of Switzerland

DUBAI, United Arab Emirates /PRNewswire/ — Roche Diagnostics Middle East FZCO, the region’s leading in vitro diagnostics partner, hosted its Innovation Forum 2022, an event dedicated to senior executives and decision makers in the region. The event took place in Dubai and was opened by distinguished guests including Dr. Marwan Al Mulla, CEO Health Regulation Sector, Dubai Health Authority (DHA), HE Massimo Baggi, Ambassador of Switzerland to the Emirates United Arab Emirates and Bahrain, and in the presence of the senior management of Roche Diagnostics, including Guido Sander, Managing Director for the Middle East.

The forum brought together key players in the health sector to share the latest research and build a robust and sustainable health system. The 2022 edition of the forum successfully recorded the participation of more than 400 health professionals, mainly from medical laboratories and laboratory managers from the region.

During the roundtables, speakers addressed a variety of topics such as healthcare transformation, the future and megatrends of healthcare, policies, data and insights, and new ways of working and mental health. The experts together explored advances in these areas and discussed how they affect and benefit patients and healthcare ecosystems.

Dr. Marwan Al Mulla, CEO of Health Regulatory Sector, Dubai Healthcare Authority (DHA), said: “In Dubai, we promote innovation, modern technologies and methods to improve the quality of life and well-being. to be of our population and our visitors. Several factors such as an innovative climate, world-class facilities and infrastructure, and a favorable business environment have led Dubai to become a global hub that attracts healthcare businesses.

We are committed to continuing to work with all of our healthcare partners in Dubai and the United Arab Emirates to foster a culture of innovation that will create an advanced knowledge-based economy. This will help transform Dubai into a competitive global life sciences hub attracting the industry’s brightest minds all working together to improve patient outcomes and deliver the highest quality of patient-centered care.

HE Massimo Baggi, Ambassador of Switzerland to the United Arab Emirates and Bahrain said: “We are honored to be here today alongside key leaders from the regional health sector to share their forward-thinking approaches to strengthening health systems. We are very proud to see the impact that Swiss companies such as that Roche have on the Middle East region by offering state-of-the-art diagnostic technology. We are convinced that continuous and in-depth dialogue between stakeholders can enable new innovations, as has been demonstrated during the pandemic.”

Guido Sander, Managing Director of Roche Diagnostics Middle East, said: “At Roche Diagnostics, we look forward to sharing our research and insights into how healthcare organizations can build a better world. After more than two years of COVID, we welcome the next normal and have emerged stronger. and resilient. Roche Diagnostics has absolutely embraced the changes brought about by the new wave of how things are done. We have seen the importance of embracing the best, adapting and learning from the obstacles for a successful conversion.

“The Middle East is a region where we continue to offer cutting-edge diagnostic technology to help healthcare professionals identify risks, predict their progression, and facilitate more accurate treatment decisions to improve outcomes for the patients. As we enter a year of agility, resilience and transformation, our flagship Innovation Forum is a key platform where we aim to foster dialogues within the region. We encourage industry stakeholders to share their ideas for delivering innovation that drives better medical outcomes and also helps our healthcare systems become much more efficient.

Roche is a combination of experience in diagnostics but also covers the pharmaceutical arm. The combination of these two experiences enables the company to make an extremely important contribution to the healthcare system. 2022 is extremely important for Roche, as the company celebrates its 125th anniversary, as well as the tenth anniversary of Roche Diagnostics Middle East.


About Roche

Founded in 1896 in Basel, Switzerland, as one of the first industrial manufacturers of branded drugs, Roche has become the world’s largest biotechnology company and the world leader in in vitro diagnostics. The company pursues scientific excellence to discover and develop medicines and diagnostics to improve and save the lives of people around the world. We are a pioneer in personalized healthcare and want to further transform the way healthcare is delivered to have an even greater impact. To provide the best care for each person, we partner with many stakeholders and combine our strengths in diagnostics and pharmacy with insights from clinical practice.

In recognition of our efforts to pursue a long-term perspective in everything we do, Roche has been named one of the most sustainable companies in the pharmaceutical industry by the Dow Jones Sustainability Indexes for the thirteenth consecutive year. This distinction also reflects our efforts to improve access to healthcare with local partners in all the countries where we work.

In the Middle East, Roche Diagnostics offers comprehensive expertise through relevant and appropriate channels in 16 countries: United Arab Emirates, Saudi Arabia, Iraq, Iran, Qatar, Kuwait, Bahrain, Oman, Yemen, Syria, Jordan, Palestine, Lebanon , Egypt, Libya and Maldives. For more information, visit

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